2012 (Limitless | Fit)
More than just t-shirts, in 2015 dpoe introduced a whole new line of tank tops, leggings, sports bras cementing the crossover into a fitness brand. Why the change? In order to best focus on and spread the idea of confidence through fitness, the brand had to focus on just that, fitness. So, a total overhaul of the site and product line was done. Instead of simply doing motivational t-shirts, dpoe was now a multifaceted clothing brand. The new line was motivational, yes, but it was also incredibly comfortable, dry-wicking, and effective work out gear. The new dpoe was clothing you could feel and look good in on your fitness journey.