2012 (Limitless | Fit)
More than just t-shirts, in 2015 dpoe introduced a whole new line of tank tops, leggings, and sports bras establishing the crossover into a fitness brand. Promoting confidence through fitness has become a major impact on the brand identity. So a total breakdown of the site and product line was done. Instead of simply doing motivational t-shirts, dpoe was now a diversity clothing brand. The new line was still motivational. Also incredibly comfortable, dry-wicking, and effective work out gear. The new dpoe clothing was apparel you could feel and look good inside and outside the gym.