At the end of 2015 the Brand Ambassador program was launched The idea was for our peers and supporters to have the opportunity to be a part of something bigger than themselves. The BA program was wildly successful, beginning with only 15 ambassadors it grew to an impressive 65+ ambassadors worldwide. The brand’s popularity grew and the message spread across the globe further than it had ever reached before.
In the fall of 2016 the brand first two Trademarks were registered. Spreading our message of positivity, confidence, and living limitless. Everything else is the legacy!