At the end of 2015 the Brand Ambassador program was launched The idea was for our peers and supporters to have the opportunity to be a part of something bigger than themselves. The BA program was wildly successful, beginning with only 15 ambassadors it grew to an impressive 65+ ambassadors worldwide. The brand’s popularity grew and the message spread across the globe further than it had ever reached before.

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In the fall of 2016 the brand first two Trademarks were registered. Spreading our message of positivity, confidence, and living limitless. Everything else is the legacy!