With a strong
belief in yourself,
*NO MATTER WHAT.
Our aim is to motivate you to live a life without limits. We believe that you can achieve any and everything that you set out to do so long as you are confident and believe in yourself. Fitness, builds confidence. When you feel good physically, your confidence grows. So, we create active wear and accessories to keep you comfortable on your path to fitness. Our ultimate goal is to inspire you to inspire others. We have built, and continue to grow, a community of people motivating and inspiring others along their fitness journey.
Based in Detroit, MI
Meet D. Jayson Shaw
Starting out, I invested $1000 from my tax return into 72 t-shirts, I had 6 designs to work with. All my marketing was done through Facebook and word of mouth. I hand delivered every order.
In 2011 Dogphresh Graphic Tees was created with $1000 from a tax return and 6 T-shirt designs.
D. Jayson Shaw started a youth program, HEFYA (Hosting Events for Positive Young Adults). Sleek logo design.
The beginning of dpoe.
dpoe Clothing online store was launched.
The logo dropped the heavy stroke and "clothing". the CEO began pushing forward with branding the dpoe trademark logo.
#DogPhreshOverEverything movement goes viral on twitter.
dpoe switches gears, focuses on confidence through fitness. Introduces activewear not just t-shirts.
Round logo, Launch of Brand Ambassador program. Started with 10 ambassadors and at its peak was at 65 members worldwide.
dpoe- In 2016
The dpoe logo and brand were trademarked, the dpoe app was launched and the company shot its first commercial. dpoe is currently launching a series of pop up shops, fit camps and community events to continue spreading our message of positivity, inspiration and motivation.
Our motto remains the same "With Confidence, ANYTHING is possible".